The whole process of stakeholder engagement must not be thought of as purely linear. Management guides on this such as MSP(Managing Successful Programmes) have this sort of sequence:
In reality it looks more like this:
I came across this account yesterday by a programme manager leading a huge physical move of his organisation to new HQ premises:
“I found from talking to staff that many knew little about the programme and were anxious to know more. Consequently I developed the ... Strategy.”
He goes on to describe the new communications channels he set up and how he planned key messages that flowed through them.
Once again we find that the best management ‘map’ may be useful, but it is not quite the ‘territory’ we find ourselves travelling through.
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