Why do most organisations find writing and communicating a clear Vision so hard? I have my theories, but I am always on the look-out for good ones, as I believe that good models help improve practice.
David Gurteen, in his stimulating blog, quotes an interesting example from the UK Government's tax authority, HMRC (Her Majesty's Revenue and Customs). And the Vision?:
"We will close the tax gap, our customers will feel that the tax system is simple for them and even-handed, and we will be seen as a highly professional and efficient organisation."
This, as a Vision Statement, ticks a number of boxes (according to MSP):
- it is short
- it is written for a future state
- it can be easily understood by a wide variety of stakeholders ... (although I'm struggling to be sure what the 'tax gap' means)
- it is written with the broadest audience as the target
- Avoids spurious target dates
- Describes a desirable future
- It is verifiable
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