Why do most organisations find writing and communicating a clear Vision so hard? I have my theories, but I am always on the look-out for good ones, as I believe that good models help improve practice.
"We will close the tax gap, our customers will feel that the tax system is simple for them and even-handed, and we will be seen as a highly professional and efficient organisation."
This, as a Vision Statement, ticks a number of boxes (according to MSP):
- it is short
- it is written for a future state
- it can be easily understood by a wide variety of stakeholders ... (although I'm struggling to be sure what the 'tax gap' means)
- it is written with the broadest audience as the target
- Avoids spurious target dates
- Describes a desirable future
- It is verifiable